The Scotsman continues to deliver a quality audience, with a high percentage of readers in the ABC1 social grade.
- Readership: 185,000 (NRS July 08 - June 09)
- Circulation: 48,708 (ABC Jan-June 2009)
- Circulation: 46,096 (ABC October 2009)
| Readership Profile |
| |
Number of readers |
% Profile |
| Total |
185,000 |
100 |
| Male |
118,000 |
64 |
| Female |
67,000 |
36 |
| Age 15 to 34 |
40,000 |
22 |
| Age 35 to 54 |
74,000 |
40 |
| Age 55+ |
71,000 |
38 |
| Social grade ABC1 |
149,000 |
81 |
| Social grade C2DE |
36,000 |
19 |
| |
Source: NRS July 08 - June 09 |
| Read across Scotland and beyond |
| Total |
Number of readers
185,000 |
%
100 |
Borders
|
11,000 |
6.1 |
Central
Major City - Stirling |
12,000 |
6.5 |
Dumfries & Galloway
|
1,000 |
0.8 |
Fife
Major City - Dunfermline |
14,000 |
7.4 |
Grampian
Major City - Aberdeen |
5,000 |
2.5 |
Highlands
Major City - Inverness |
5,000 |
2.8 |
Lothian
Major City - Edinburgh |
88,000 |
47.4 |
Strathclyde
Major City - Glasgow |
29,000 |
15.9 |
Tayside
Major Cities - Perth and Dundee |
13,000 |
7.2 |
England & Wales
|
7,000 |
3.4 |
| |
Source: NRS July 2008 - June 2009 *figures rounded |
